The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Billboards & Transit / Campaign
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's Category: Billboards & Transit / Campaign
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Billboards & Transit / Campaign
Meaningful Steps Billboard Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Billboards & Transit / Campaign
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London
Client: Spotify UK Category: Billboards & Transit / Campaign
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom Category: Billboards & Transit / Campaign
Meaningful Steps - Harvey Milk Billboard
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Billboards & Transit / Single
Beyond Limits
Agency: Saatchi & Saatchi / London
Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit
Fly with us
Agency: Grey Argentina / Buenos Aires
Client: Flybondi Category: Billboards & Transit / Dynamic Billboards & Transit
HIV on the Agenda
Agency: Wunderman Thompson BA / CABA
Client: Fundación Huésped Category: Billboards & Transit / Dynamic Billboards & Transit
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Billboards & Transit / Dynamic Billboards & Transit
Everyday Escape
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client: Xbox / Microsoft Category: Billboards & Transit / Dynamic Billboards & Transit
Award:
2020 Out of Home Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_038M
Award:
2020 Out of Home Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_039M
Award:
2020 Out of Home Merit Award
Agency:
Leo Burnett / Moscow
Client:
Kloop Media
Title:
Koshogo
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_040M
Award:
2020 Out of Home Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_041M
Award:
2020 Out of Home Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Open Late
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_042M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps Billboard Campaign
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_043M
Award:
2020 Out of Home Merit Award
Agency:
Who Wot Why / London + Spotify UK / London
Client:
Spotify UK
Title:
Listen like you used to
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_044M
Award:
2020 Out of Home Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO Telecom
Title:
Video Call Art
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_045M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps - Harvey Milk Billboard
Category:
Billboards & Transit / Single
Annual ID:
OS_OH20_037M
Award:
2020 Out of Home Merit Award
Agency:
Saatchi & Saatchi / London
Client:
British Telecom
Title:
Beyond Limits
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_046M
Award:
2020 Out of Home Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Flybondi
Title:
Fly with us
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_047M
Award:
2020 Out of Home Merit Award
Agency:
Wunderman Thompson BA / CABA
Client:
Fundación Huésped
Title:
HIV on the Agenda
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_048M
Award:
2020 Out of Home Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_049M
Award:
2020 Out of Home Merit Award
Agency:
Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client:
Uber Eats
Title:
Shark Bait
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_050M